ROAST DUCK, MANGO
SALSA. If you watched TV at all in the spring you saw the Geico commercials that descibed an odd, fully realized alternate universe where PC cavemen thugs still
roam the land. The spots ran so frequently six months ago that the sour “I think I’ve
lost my appetite,” line and blood-curdling facial expression of one particularly
sour CM permeated my social circle. Now one of the cavemen—the slightly less
pissy one, if my caveman-spotting abilities don’t fail me--is back in the first
of a series of new spots. He’s in an airport heading off on a long holiday, his
bags packed and his bank account bursting with out-of-court settlement cash
from Geico. When he passes the offending billboard he’s racked with indecision,
shame and regret at having sold out his morals and taking the dirty, dirty money. I
don’t know if these ads are selling any insurance but they certainly are
re-inventing the caveman.
Comments
You'll see my revenge. You and the rest of you hominids.
You'll see my revenge. You and the rest of you hominids.
Posted by: Leonard | September 27, 2006 at 06:01 PM