MILD SPOILER ALERTS THROUGHOUT. Jacob Briars of Bacardi (when I texted him about his full title he responded "Global Trade Advocacy Director. Pretentious, moi?") has been cheekily serving blue drinks at cocktail competitions, trainings and special guest appearances around the world for the past several years. In the often solemn and occasionally pompous craft cocktail landscape Jacob's added this bit of silliness as a way to remind folks that cocktails are supposed to be fun, and to take a bit of the piss out of the arch seriousness we all occasionally fall victim to. There's a pivotal scene early on in "The World's End" where a seemingly normal, human character is revealed to be filled with blue liquid. It's a measure of how firm the association between Jacob Briars and blue liquid had become for me that when that rather shocking moment occurs he instantly came to mind as the guy to approach to work on the concept for a drink inspired by the film. That he works with the blue-bottled and tinted Bombay Sapphire was simply kismet. That Sapphire is Edgar Wright's gin call of choice ("mainly because I like to say it" he told me when I interviewed him about the copious drinking in the film for T Style) was icing on the cake.
Jacob and I quickly agreed that a riff on a corpse reviver just made sense, tinted blue with Bols Blue Curaçao, to be added to a pint. (Someday I'll count how many pints are consumed in the pub crawl that drives the plot, but at least for some characters it's around 12.) Here's Jacob's offering:
THE WORLD'S END
1/2 oz Bombay Sapphire Gin
1/2 oz Lillet
1/2 oz Bold Blue Curaçao
1/2 oz Strained lemon juice
Shake together, and fill a pipette or eye dropper with the mixture. Pour a crisp lager of wheat beer into a pint glass. Have a sip, then add the Reviver. Continue drinking, repeat until merry enough to forget any concerns about potential impending apocalypse.
Note: Simon Pegg's character is NOT the one revealed to be filled with blue liquid in the scene mentioned above. This is just the only photo I could get my hands on that showed the blue stuff. Also note: Pegg's kinetic, manic, endearing and surprisingly poignant performance should get him an Oscar nod, although it likely will be overlooked due to the Academy's aversion to awarding comedies and just its general lameness.
POSTSCRIPT: Have now tried the blue stuff a couple of times and when consumed as an accompinement to beer it's rather good--I'd pegged it as a bit of a stunt drink but the blue curaçao works rather nicely with the Lillet and the gin--bit of an eye opener when the party is lagging, too.
In droppers, the blue stuff can be smuggled into a cinema where it ought to be consumed starting with the first fight scene in the bathroom.
Photo: Mark Hedden